Munar (international economics and management, Copenhagen Business School, Denmark), Gyimóthy, and Cai assemble 14 essays by information technology, economics and management, tourism, and other researchers from Europe, the US, Namibia, and Australia who examine how social media influences, augments, and transforms tourism interactions and relationships. Introductory chapters consider social science theories, concepts, and frameworks and the relationship between technology and sociocultural change in tourism (including models of destination image and sustainability), followed by chapters on various tourism interactions and social media, such as mobile technologies on the beach; the social dynamics of travel-related online communities (particularly fan communities of the Twilight series); tourism at Ground Zero; Internet technologies and social media as a crisis communication tool during the 2010 volcanic ash crisis in Scandinavia; how the adoption of social media platforms impacts organizational design, culture, and human resource management; and the role of social media in identity and social identification with an art festival in Italy. The book ends with essays on future scholarship. Distributed in North America by Turpin Distribution. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)