<p>In this essential guide, now updated to include social media outlets and address changes in the economy, leading marketing consultant Lloyd Princeton offers you the same high-quality insights that he shares with his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed advice on: </p><ul><li>Figuring out what to charge and finding the confidence to demand that price</li><li>Writing your business statement</li><li>Branding your business, including designing promotional materials</li><li>Finding leads and taking advantage of them through networking</li><li>Landing jobs and learning how to handle the interview process</li><li>Protecting yourself with contracts</li><li>Taking full advantage of social media platforms</li><li>Bidding for and negotiating projects in a post-recession climate </li></ul><p>Also included are examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need this book!</p>