Drawing on lectures he has given for the Qualitative Research Network of the European Sociological Association, Silverman, a sociologist, introduces students in research methods courses to issues in using qualitative methods. The text is short and intentionally opinionated and focuses on using naturally-occurring data to study behavior within the realm of ethnography and discourse and conversation analysis. It addresses the kinds of questions that qualitative researchers ask, the practice of research, effective data analysis, how qualitative research contributes to understanding society, and how it claims to be of value, and whether some of the claims are misguided. This edition adds a glossary that critiques accepted understandings of terms that mislead or misdirect researchers. It also adds illustrative material from social media and other websites and uses more examples from research studies to explain how to pay attention to the sequential organization of qualitative data. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)