Bleeke, who is associated with a training and consulting firm specializing in sales effectiveness, shows sales professionals in all areas the skills they need to sell collaboratively through sales conversations, and how to approach them with a mindset asking what's in it for the buyer and realize the power of the sales person, client, and companies all winning. She outlines the five steps of collaborative sales conversations: preparing; initiating a purposeful conversation by engaging the buyer; investigating their problems, opportunities, wants, and needs; facilitating presentations matched to the buyer; working through objections; and closing and advancing the sale more quickly. She also discusses factors that affect sales, tools, and a goal achievement process. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)