<DIV>What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by <I>Retailing Principles: Global</I>, <I>Multichannel and Managerial Viewpoints</I>, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.</div>