<DIV>Information available through "traditional" business and competitive resources can be complimented by information gained through social media tools. This book outlines different categories of social tools, competitive and business applications of these tools, and provides example searches with screenshots. It provides concrete search examples, as well as strategies and approaches for searching social tools that may be available today or that may emerge tomorrow. The title is structured into seven chapters, covering: the impact of social media, and the approach of the book; a brief history of business and competitive information and the rise of social tools; blogs and microblogs; video, audio and images; social search engines; and the future of social information.</div>