<DIV><BR>With the latest theories on the psychology of thinking, Ros Taylor sets out the pre requisites needed for creativity to flourish. She explores: how different organizational cultures can inspire and motivate; increasing confidence by understanding one's own creative style; how assessing the risks involved in any new idea or venture can ensure effective decision making; using social media to collaborate and share ideas with others, adding another dimension to the creative process.<br><BR>With questionnaires, case studies from some of the most creative individuals, <I>Creativity at Work</I> helps professionals enhance their creativity, making sure they are never stuck for an idea again.</div>