<DIV>The private sector has an important role in poverty reduction in Asia. The author's thesis argues that the best way to create sustainable projects is to create win-win situations where both private companies and individuals working their way out of poverty can benefit. This is a practical guide for managers and individuals working in the private sector in the least developed areas of Asia to help make a difference to the lives of others. Chapters discuss the variable nature of development, developing economy environments in Asia and business practices and strategies in these economies, including: China; Vietnam; Thailand; Cambodia; Laos PDR; Southeast Asian countries; South Asian countries; Central Asian countries; and the Himalayas. The final chapter looks at creating sustainable win-win situations.<BR><BR>-Uses primary research carried out in developing economies, with interviews and ideas from local business managers and business owners<BR>-Covers a variety of academic theories, empirical evidence and personal experiences of individuals working in the various countries<BR></div>