This is a work of ethnography drawing on fieldwork and interviews involving the author's friends from Athens, shepherds and laborers of Dkyros, and marketers and heads of global corporations. Bampilis is an anthropologist currently affiliated with Oxford U. and doing research on the far right in Greece in relation to the economic crisis. In this study he discusses the party-out-of-control consumption of whisky in Greece in the mid-1980s, and the Greek government's implementation of a strict quota on whisky imports--exploring the meanings and implications of both in connection with dreams of modernity, the Golden Age of Greek cinema, advertising, and popular style and entertainment, among other themes. This is the first volume in the publisher's series titled "Food, Nutrition, and Culture." Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)