In 1983, only a year after Frank Batten launched the Weather Channel (an idea that was deemed "preposterous" by his colleagues, it was on the brink of being shut down. Instead, it became a billion dollar success and cultural icon. This book is about his contributions to the media world, his ethical and philanthropic practices, and about his own personal challenges. As a young child, Batten knew first-hand what dangers being unprepared for weather changes could pose. It was this experience, and his inheritance of a family newspaper business that eventually led to the concept of 24 hours per day weather. In the interim, Batten's business prowess made him one of the 400 richest men in America. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)