<P style="MARGIN: 0px"> <B> <I>SEO Made Easy</I> </B> is today’s most practical, actionable, plain-English guide to modern search engine optimization. Building on his global best-seller <B> <I>Outsmarting Google</I> </B>, renowned search/social marketer Evan Bailyn focuses on SEO as a foundation for successful entrepreneurship, reflecting his own experience as an eight-time entrepreneur and as the creator of websites that have attracted millions of unique visitors per month. Throughout, he draws on a deeply technical understanding of search engine structure and algorithm, as well as a broad, psychological understanding of what motivates people to search.</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">Revamped throughout to reflect the latest search innovations and trends, <B> <I>SEO Made Easy</I> </B> includes extensive coverage of today’s emerging revolution in social search, and its powerful implications for marketers. As in <B> <I>Outsmarting Google</I> </B>, Bailyn exposes long-propagated SEO myths and presents up-to-the-minute tactics proven to improve your site’s rankings. Coverage includes:</P> <UL> <LI>Today’s five indispensable ingredients of successful Google optimization</LI> <LI>Powerful new “conversion optimization” techniques based on analysis of 200+ businesses online</LI> <LI>17 powerful strategies for link building, the #1 optimization skill</LI> <LI>Utilizing keyword tools to find unique business niches</LI> <LI>Using the “Nuclear Football” to attract search results from thousands of long tail keywords</LI> <LI>Tracking your progress with Google Analytics and other helpful tools</LI> <LI>Understanding Panda, Penguin, and other recent Google algorithm updates</LI> <LI>Optimizing for Yahoo!/Bing as well as Google</LI> </UL>