<P style="MARGIN: 0px"> <B>The Like Economy 2/e</B> offers a complete, start-to-finish plan for making money on Facebook! Fully updated for the many new marketing opportunities on Facebook, Brian Carter offers step-by-step techniques and practical lessons drawn from his twelve years of experience helping companies double and triple their revenue online. This revenue-focused book is packed with detailed techniques and useful case studies. Executives, managers, entrepreneurs, and marketers will find: </P> <UL> <LI> <DIV style="MARGIN: 0px"> Clear, up-to-date answers about how Facebook can help their companies make money </DIV> </LI> <LI> <DIV style="MARGIN: 0px"> Specific guidance on using Facebook to support and supercharge existing marketing programs </DIV> </LI> <LI> <DIV style="MARGIN: 0px"> Detailed insights for crafting Facebook programs that reflect their unique products, services, and customers </DIV> </LI> <LI> <DIV style="MARGIN: 0px"> Up-to-the-minute techniques for attracting super-cheap, targeted clicks and fans with Facebook ads </DIV> </LI> <LI> <DIV style="MARGIN: 0px"> Indispensable help with creating pages that repel negative "brand-bashers" </DIV> </LI> <LI> <DIV style="MARGIN: 0px"> Proven solutions for increasing visibility, deepening customer interactions, and translating community into profits</DIV> </LI> </UL> <P style="MARGIN: 0px">Drawing on his experience, Carter brings together today's most profitable techniques for copywriting, pay-per-click, influence, community management, online advertising/marketing, and more. Readers won't find hype, generalities, or old techniques that haven't worked in years. Every page of this concise, straight-to-the-point book is focused on one goal: earning maximum ROI from Facebook right now. </P>