Designed as a desktop companion for both Web marketers and digital analysts, this is the perfect at-a-glance guide to Adobe SiteCatalyst 15. This book's succinct style gives you quick definitions of the various metrics available, running and distributing default and custom reports, and setting up dashboards. Tracking visitor paths, setting up calculated metrics, and graphs are also covered.<br> <br>Adobe SiteCatalyst 15 is a component of the Adobe Analytics Solution, which is one of the five solutions offered through the Adobe Digital Marketing Cloud. It is estimated that SiteCatalyst has about 7000 enterprise customers, but around 15 people use the program at each site, meaning the total user base is around 100,000. About 10,000 people attend industry conferences each year.