"Cynthia Kay's creativity, drive, and not-so-common competence has made a real contribution to me and to Herman Miller.... There are lots of books written about business--too many, without anything new to say. This is one I actually read and can heartily recommend."--Brian Walker, CEO, Herman Miller, Inc.<br><br>A small business is not just a scaled-down version of a big one. In fact, some of the strategies that work well for larger companies may actually be completely irrelevant for smaller firms.<br><br><br><br><i>Small Business for Big Thinkers</i> offers unconventional but proven strategies to run a better small business. It also provides a roadmap for owners looking to expand their small businesses by doing more business with Big Business.<br><br>Cynthia's down-in-the-trenches stories, along with those from other small-business CEOs and Big Business experts, show you how to connect with highly sought-after customers and win them over! You'll learn how to:<br><br><li>Create an organization that is operationally efficient, creative, and entrepreneurial<br><li>Attract and win contracts from much larger companies<br><li>Serve complex, global companies by forging strong relationships<br><li>Evaluate Big Business opportunities and know when not to compete