This well-reasoned, sensible set of thirteen essays from around Europe, the US, Japan, and Australia gives insider tips on setting up and maintaining a social media system. They explain challenges for risk management, online fundraising and electronic "social capital," co-creative insurance, "liking," going beyond the obvious in social media, health organizations, sophisticated processes of management, a conceptual framework for lead-users, setting up retailers, global talent management, making the best use of the markets in India and Mexico, and differences in the use of social media between the US and Japan. Distributed in North America by Turpin Distribution. Annotation ©2014 Book News, Inc., Portland, OR (booknews.com)