Books about subjects like economics are rarely written from the perspective of human or cultural evolution. Seldom, if ever, does a reader come across a narrative with pioneering methods that reframe a specialized discipline through a wide-cultural whole systems approach. This is precisely what Said E. Dawlabani does in this revolutionary book, Memenomics: The Next-Generation Economic System. This is a book that reframes the issues of competing economic and political ideologies and places them into an evolutionary new paradigm. This is a book about change done right.<br><br><br> It is no secret that today we are dealing with a great political divide that threatens many of our democratic institutions. Right and left ideologies have becomes polarized camps that seem to be worlds apart. If we were to do a content analysis of all the speeches, books, and articles from the last few years, we would see several clear and distinct patterns which seem to point us in several different directions. There is a formidable challenge that awaits thinkers who are shaping the future of humanity. One of monumental proportions that will call on our collective ability to create political and economic systems that can best handle the complex conditions confronting life on our planet. When the Scottish moral philosopher Adam Smith penned his views on the evolution of human morality and trade over two centuries ago, he captured the hearts and minds of people the world over. But today, after guiding the free enterprise system to unimaginable heights, his teachings are being questioned at their core. Current global economic and governing systems can no longer run on fixed or rigid ideologies regardless of how virtuous or inspiring they were in the past. In order for new leadership to emerge to answer our challenges, new paradigms must be created.<br><br><br> One new paradigm for human and cultural emergence is beautifully detailed in this book. Memenomics makes the case for how artificially imposed systems in economics become closed and toxic. By using processes that were pioneered through five decade of research and global applications Said repeatedly makes the case for why the future of economics must consider a values-systems approach if the field should emerge into a whole-systems form of leadership in the future. Through technologies such as Natural Design and life cycles of values systems, Said pioneers a fresh reframing of economic history that uncovers the blockages of trickle-down approaches of the past. He then offers remedies that set a new standard for sustainable practices, ones that are based on functional platforms designed to address the needs of people and cultures at their particular level of economic emergence. This book is a brilliant primer on the application of the values-systems theory to economics. It is a field guide for anyone looking to establish a cultural values-systems understanding not only to economics but also to the applications of the theory of Spiral Dynamics and the seminal work of Clare W. Graves. It represents the evolution of the Gravesian model into a field that rarely considers the different needs and motivations of the different stages of human and societal development.