<p><strong>In the same format as <em>The Elements</em> by Theodore Gray (Black Dog & Leventhal, 2009) comes the most complete, fascinating, and beautiful book ever written on color and how it affects everything in the universe in profound ways. </strong></p><p></p><p>Color influences every single moment of our day and pervades all aspects of life. From the subatomic realm and the natural world to human culture, our world is color-coded. <em>The Secret Language of Color</em> explores color's countless manifestations, providing insight into such phenomena as the visible spectrum, light absorption and reflection, how humans see color, how vision evolved, the sky, rainbows, colored gems, animal pigmentation, how animals use color to find mates and to protect themselves, and the use of color in human religion, ritual, design, navigation, communication, and personal identity.</p><p></p><p><em>The Secret Language of Color</em> is organized by chapters that cover broad topics, such as the Physics and Chemistry of Color, the Universe, the Earth, Flora, Animals, and Humans. These chapters alternate with chapters devoted to each hue in the visible spectrum—Red, Orange, Yellow, Green, Blue, Violet—presenting them in singular and in-depth detail. It also includes dozens of information graphics and visual exercises that clearly demonstrate the amazing principles behind the science of color.</p><p></p>