<DIV>Web 2.0 jumpstarted librarians’ involvement with social media, and the use of Facebook, YouTube, blogs, and other social media applications is now all but ubiquitous, but the turn is now towards management and consolidation. A detailed analysis of the whys of social media and the hows of getting staff and library users involved, <I>Managing Social Media in Libraries</I> explores the developing information environment, taking librarians beyond the mechanics of using social media to establish a framework for making social media effective.<BR><BR>Providing examples of policies, workflows, and uses of social media tools in action, the book is structured around such key topics as:<BR>How institutions are refocusing after the first use of Web 2.0<BR>The concept of library organizations as loosely coupled systems, and how social media functions within such systems<BR>Defining a purpose for the use of social media<BR>Methods for connecting messages with tools Integrating social media into standard websites T</div>