Belew, an author and online marketer, shows sales and marketing professionals how to find and engage customers by building relationships with them on Twitter, Facebook, Google+, LinkedIn, blogs, and other social networks. She explains the types of places for social selling; combining social marketing, social commerce, and customer service; rules for online interactions; the concept of un-selling; the value of peer-to-peer influences like reviews, likes, favorites, and followers; building relationships with customers; using online services and applications to find, track, and engage customers; building social selling into the schedule; determining a budget; developing a strategy; using YouTube, Pinterest, infographics, and other visual content; and mobile sales. She ends with case studies of successful businesses. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)