Papke, an organizational psychologist, leadership consultant, executive coach, and speaker and facilitator, outlines a framework for aligning customer needs with a company's leadership, culture, and brand intention, which can be applied to any aspect of business and any market. He connects the areas of the customer, product and market strategy, branding, organizational and team cultures, and leadership; addresses how to overcome the challenges of misalignment; offers tools for creating strategies and initiatives and taking actions that result in the alignment needed for high performance and competition; and incorporates examples from small and large companies in various markets. The framework focuses on what the company wants to accomplish, why it matters, and how to work together to achieve results. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)