Donnolo, a sales effectiveness consultant, outlines approaches to sales creativity and ideas for improving sales performance. He outlines the principles and process of a method that focuses on developing ideas and provides examples as applied to developing a value proposition, improving the sales process, and coaching the sales team, as well as sale assessment. He describes misperceptions about creativity and the sales process; innovative sales principles related to principles of art (pattern, variety, unity, contrast, movement, and harmony), such as assembling the right team, combining unrelated ideas, breaking rules, asking the right questions, and being persistent; and the process of defining the problem, acknowledging obvious answers, looking at other industries for new ideas, and selecting combinations and applying them. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)