&quot;Business and executive coaching occurs within an organizational context with the goal of promoting success at all levels of the organization by affecting the actions of those being coached.&quot; (Worldwide Association of Business Coaches, 2007)<br><br>This form of coaching is distinct from other types in two ways: first it is focused on achieving business outcomes, and second, both the individual being coached and the sponsoring organization are simultaneously the client.<br><br>This book explains how a coach manages the complexity of helping these two clients by acting as a narrative bridge between their stories. It offers a relational approach which resists remedial notions underlying coaching’s human science influence, and is instead culturally aligned to the context of business.