<p><strong>A timeless classic in the business category, fully updated to address the newest sales trends </strong></p> <p>Question-Based Selling ® is a sales approach based on the theory that the way sales people ask questions is more important than anything they say. This teaching tool shows you how to take control of the conversation and master it. </p> <p>In this hands-on manual, you'll learn to: <br> ? Penetrate more accounts <br> ? Establish greater credibility <br> ? Close more sales...faster</p>