<DIV><b>Hands-on strategies for creating and protecting your personal brand (yes, you have one) </b><br><br> Think branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand ? a personal brand, how others see us ? which is shaped by what we do, say, write, and otherwise present ourselves to others.<br><br> We can’t fully control how others see us (smart, capable, compassionate, creative, fair). But many of us don’t even try. That is, we don’t take a moment to think about how we WANT to be perceived, and then take a few simple steps to bolster that impression with purposeful action.<br><br> This isn’t a book about manipulating others, putting on airs, or saying things you don’t really mean. It IS about using our words and actions mindfully, whether they take place in a conference room, PTA meeting, dinner party, Facebook comment thread, or anywhere else.<br><br> Using clear examples from businesses, families, and more, this straightforward guide presents essential advice for anyone who wants to succeed in today’s competitive and interconnected world.</div>