<p><b>This revolutionary eating plan reveals definitive proof that sugar is addictive, and presents the first science-based program to cut out the sugar, stop the cravings that cause most diets to eventually fail, and lose weight--permanently.</b><br> <br> Most diets work for a while...but there usually comes a point when the dieter can't maintain the strict dietary changes required to lose additional pounds or keep the weight off. Why? Because cravings take over and, as with cigarettes or drugs, the pull becomes too strong to resist. In <i>Why Diets Fail</i>, Dr. Nicole M. Avena and John R. Talbott explain that sugar addiction underlies those cravings and share a revolutionary plan for going sugar-free and sticking to the diet during the make-or-break withdrawal period. An easy-to-use sugar equivalency table expresses the amount of sugar in 600-plus common foods so dieters know precisely what to eat and what to avoid.<br></p>