<DIV>No other individual has had as broad an impact on the auto industry during the past fifty years as Dave Power.<br><BR>Dave’s persistence in getting auto executives to listen to customer concerns was key to the across-the-board rise in car quality, and the influence of his J.D. Power and Associates rankings has permanently raised the bar on customer satisfaction.<br><BR>Enhanced with anecdotal quotes from Dave as well as dozens of industry insiders, POWER is a compelling study of an intelligent, polite, market-research wonk who unblinkingly spoke truth to power, and ended up making customer satisfaction a watchword not just in automotive but in all manufacturing and service industries. <BR><BR>Foreword by CNBC's Bill Griffeth<BR></div>