<P style="MARGIN: 0px">In <B> <I>Beyond Big Data</I> </B>, leading IBM experts introduce revolutionary Social MDM techniques for integrating powerful insights from social media platforms with big data analytics – and using them to deliver intensely personalized customer experiences that go far beyond segmentation.</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">The authors first introduce the concept of Social MDM, revealing what it can do, and explaining how it transcends conventional “big data” analytics. Building on this foundation, they introduce a complete Social MDM reference architecture. The authors thoroughly review the technical issues associated with infusing Social MDM into your current approach to analytics, and operationalizing the knowledge you gain.</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">Next, drawing on unsurpassed personal experience with pioneering clients worldwide, <B> <I>Beyond Big Data</I> </B> turns to three enormous opportunities for driving business value from Social MDM. You’ll find in-depth coverage of:</P> <UL> <LI>Marketing and smarter commerce</LI> <LI>Customer care with next best actions</LI> <LI>Novel social interaction paradigms</LI> </UL> <P style="MARGIN: 0px">Presenting incisive examples and up-to-date references throughout, <B> <I>Beyond Big Data</I> </B> offers a holistic learning experience: one that encompasses both business and technology, uncovers massive opportunities, and <I>prepares you to act on them</I>.</P> <P style="MARGIN: 0px"> <B> <U> </U> </B> </P>