The first book on Hello Kitty's brand collaborations celebrates one of the world's most loved characters in her fabulously cute guises in fashion, streetwear, confectionary, cosmetics, toys, and more. When Hello Kitty first appeared on a clear vinyl coin purse in Japan, few could have imagined this cheerful and happy character would become a treasured global phenomenon collected by multiple generations. Created by the Sanrio Company in 1974, Hello Kitty has been in the hearts of girls of all ages, ethnicities and economic backgrounds for forty years, adorning the wares of all categories as well as inspiring artists and designers. One of the most unique brands of our time, Hello Kitty has also collaborated with some of the most respected companies worldwide, the results of which are featured exclusively in this stunning book. <br><br>The first coffee-table book devoted to forty years of Hello Kitty collaborations, this volume features renowned fashion labels such as Liberty, Barbour, and Diesel; beauty brands including Crabtree & Evelyn and MAC; designer and sports brands such as A Bathing Ape, Undercover, Stussy, Super, Vans, and Reebok; as well as a variety of fellow characters and celebrities including Baby Milo, Elmo, Sonic the Hedgehog, the DC Comics superheroes, Lady Gaga, One Direction, X Japan, and KISS, to name a few. As Hello Kitty always says, you can never have too many friends!