<DIV><P>Branding has reached a new frontier. In the future, brands will have to appeal to the neglected senses: touch, taste, and smell. Branding expert Neil Gains shows both the science and the practical applications of how it can be done, and links storytelling to sensory recognition in brand promotion.</p><p>Drawing on the latest research, he shows how a two-sense product can become a five-sense phenomenon and how consumers link storytelling archetypes to brand building. <I>Brand EsSense</I> provides innovative branding tools for evaluating where a brand is on the sensory and storytelling scale, analyzing its potential and giving it a clear idea of how this can be applied to create a strong brand identity.</div>