<p>A ‘how to’ guide for entrepreneurs and managers who want to create and implement a strategy for their business. </p> <p> </p> <p>This book takes you through each element of strategic planning, covering the core topics of understanding market context, attaining a competitive edge and dealing with risk.</p> <p> </p> <p>- The structure is based on the author’s strategic planning tool, the ‘Strategy Pyramid’; which is a nine-step process</p> <ul> <li>Knowing your business </li> <li>Setting goals and objectives </li> <li>Forecasting market demands </li> <li>Gauging industry competition </li> <li>Tracking competitive advantage </li> <li>Targeting the strategic gap </li> <li>Bridging the gap with business strategy </li> <li>Bridging the gap with corporate strategy </li> <li>Addressing risk and opportunity</li> </ul>