<DIV>What does a magazine’s look and feel say about it? Sometimes more than its written content. Starting with the advent of two periodicals?<i>Punch</i> in 1841 and the <i>Illustrated London News</i> a year later?this groundbreaking study investigates the design history of British magazines over the past 170 years, right up to the beginnings of digital distribution. This groundbreaking study of a still-developing story encompasses graphic design, typography, pho­tography, and innovative print technology, and explores why magazines have looked how they do and how they have changed over time. The wealth of superb illustrations is drawn from the V&A’s National Art Library’s unparalleled archive of periodicals.</div>