This textbook, for a one-semester or two-quarter introductory calculus course takes an intuitive approach, with abstract mathematical concepts introduced through real-life examples. The text offers an emphasis on problem solving and applied problems, with step-by-step guidelines on translating real-life problems into mathematical models. Two types of technology features give students practice using the graphing calculator, and profile boxes show professionals using calculus on the job. Many types of exercises are provided, including concept building, critical thinking, application, and review exercises. The supplies one page of 40 tape flags (most labeled), as well as reference appendices. In addition to a subject index, the text includes an index of how-to calculations and an index of applications divided by areas: business and economics, social sciences, life science, and general interest. Color diagrams and illustrations are included. The publisher provides a companion web site and other online resources for students and instructors. This 10th edition offers about 200 new applications in many areas, including entertainment and sports, personal finance, and social media, dealing with high-interest topics such as corporate fraud, online shopping, and personal bankruptcy. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)