Tom Chatfield is a freelance author, consultant, game writer and theorist. His first book <i>Fun, Inc.</i> was published to worldwide acclaim and he has done design, writing and consultancy work for games and media companies, including Google and Intervox.<br> <br> Composed of 100 bite-sized entries of 400 to 600 words each, <i>Netymology</i> weaves together stories, etymologies and analyses around digital culture’s transformation and vocabulary. Chatfield presents a kaleidoscopic, thought-provoking tour through the buried roots of the symbols, speech, and mannerisms we have inherited from the digital age: from the @ and Apple symbols, to HTML and Trojan horses, to the twisted histories of new forms of slang, memes, text messages and gaming terms; how language itself is being shaped by technology, how it is changing us.