<p><b>The illustrated guide to creating and managing a successful retail business</b></p><p><i>Retail 101</i> provides practical action steps for independent and specialty retailers to compete against big-box stores and shares expert insights on balancing inventory, management issues, and more.</p> <p><i>Retail 101</i> helps you keep your doors open, deal with wholesalers and suppliers, market your business, and provide the best in-store experience you can.</p><p><b>Nicole Leinbach Reyhle</b> is the founder of <i>Retail Minded</i>, the nation's only retail lifestyle publication, online community, and member-based destination that supports small business owners both in and out of their stores.<br> <b>Jason A. Prescott</b>, CEO of JP Communications, Inc., is the innovator behind the United States' top wholesale and manufacturer trade platforms: TopTenWholesale.com and Manufacturer.com.