<DIV><b>A bold new remedy for the sprawling and wasteful health care industry</b><br><br> Where else but the doctor’s office do you have to fill out a form on a clipboard? Have you noticed that hospital bills are almost unintelligible, except for the frightfully high dollar amount? And why is it that when you go to Starbucks, you get a wide range of choices and efficient service, while in health care . . . not so much?<br><br> Jonathan Bush of athenahealth leads readers through the underbelly of American health care, which has missed the customer service revolution of the past two decades, while reflecting on his own journey from ambulance driver to CEO of one of the nation’s fastest growing tech companies. He offers a vision and plan for disrupting the current system and pushes to restore the sanctity of the physician-patient experience. The key, he argues, is more innovation, less regulation, and a wider range of choices for customers.<br><br> Bush presents a number of ideas inspired by innovators like Google and Southwest Airlines. His book adds fresh perspective to the ongoing debates over Obamacare and its alternatives.</div>