<P style="MARGIN: 0px">Master practical strategic marketing analysis through real-life case studies and hands-on examples. In <I>Cutting Edge Marketing Analytics</I>, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics.</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">For each marketing problem, the authors help you: </P> <UL> <LI>Identify the right data and analytics techniques</LI> <LI>Conduct the analysis and obtain insights from it</LI> <LI>Outline what-if scenarios and define optimal solutions</LI> <LI>Connect your insights to strategic decision-making</LI> </UL> <P style="MARGIN: 0px">Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: </P> <UL> <LI>The real value of marketing analytics</LI> <LI>How to integrate quantitative analysis with managerial sensibility</LI> <LI>How to apply linear regression, logistic regression, cluster analysis, and Anova models</LI> <LI>The crucial role of careful experimental design</LI> </UL> <P style="MARGIN: 0px">For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics</P>