<DIV>This book is aimed at students and illustrators who are<br/>looking to create artworks to fulfill a specific brief, as part<br/>of their course, job or career. It leads the reader through<br/>the whole thinking process, not just of creation but from<br/>the basic essentials which are often overlooked. It<br/>explores the very foundations which underpin the choices <br/>made in creating an artwork: How is illustration used<br/>today? Who is the target audience? How is the image<br/>used to convey information? What is the message? <br/>Should it be created through truth or metaphor?<br/><br/>Packed with lively illustrations itself, <I>Meeting the Brief</I> looks <br/>at everything required to make informed decisions from <br/>gathering research and the relevance of media placement, <br/>to subject matter and the use of visual language. This <br/>educational guide guides the reader through his or her <br/>brief in detail, covering both the needs of the client as <br/>well as considering the audience, in order to get the best <br/>possible illustration, not just in artistic terms but in <br/>commercial terms too. This is a key text for anyone <br/>wishing to make their living in this field.</div>