Van Rijmenam, who leads a big data knowledge platform in the Netherlands, describes how to develop a big data strategy for a business. He details the history of big data; what it is and its impact on society; big data trends, such as the effects of mobile use, real-time data, the internet of things, quantified-self apps, social data, and gamification; big data technologies, such as Hadoop, MapReduce, and open-source tools; privacy, ethics, and security; uses in an organization and organizational roles; and uses in different industries. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)