<p style="margin: 0px;"> For millions of WordPress website owners worldwide, search engine optimization is now utterly essential. This is the first book that teaches hands-on SEO techniques designed especially for WordPress users.<br> <br> Complete, realistic, strategic, and fully hands-on, <b> <i>WordPress SEO Success</i> </b> covers a wide range of relevant techniques and technologies. Leading web marketer Jake Aull covers tools built into WordPress, third-party tools that can be added to the platform, and external tools that work especially well with WordPress. Aull carefully organizes and presents content designed to serve three different audiences: hobbyist bloggers, web designers/developers and SEO professionals. Topics covered include:</p> <ul> <li>A quick review of the absolute basics: what SEO is and why you need it</li> <li>Comparing and choosing the best WordPress SEO tools and plug-ins for your specific needs</li> <li>Building a complete content plan that works: a strategic approach</li> <li>Performing digital audits of your own site</li> <li>Define SEO strategy and objectives for new and existing WordPress sites</li> <li>Identifying and researching keywords</li> <li>Hands-on SEO execution: new builds vs. post-integration</li> <li>Architecture: sitemapping, blog-meets-website, multiple blogs+sites, marketing funnel, and more</li> <li>Improving SEO even if you're running a free WordPress.com blog</li> <li>Measuring SEO performance: an easy guide to analytics</li> <li>Using social media connections to strengthen your search presence</li> <li>Optimizing WordPress mobile sites for smart phones and tablets</li> <li>Integrating organic SEO with paid advertising, and more</li> </ul>