Nicely Said: Writing for the Web with Style and Purpose is a practical guide to writing for digital products and websites. Whether you’re working with a global audience or just starting off, this book will help you develop clear digital communications and improve them over time.<br> <br>This book answers questions like:<br>• How do we get people to care about our products?<br>• What’s the business value of empathetic communications?<br>• Why do we need to worry about voice, tone, and wording?<br>• How can we create better web content as our audiences grow?<br> <br>The book walks you through making a framework for great communications—with stories, recipes, and brief examples to learn from. When you finish this book, you’ll see your content in a more meaningful light. You’ll understand how to manage a communication process, find your company’s brand voice, and adjust your tone for different situations. You’ll know how to build trust with customers and show empathy in your writing. And you’ll be ready to teach these concepts to other people in your organization.