<DIV><p>In an increasingly competitive business world, both individuals and companies need to be able to set themselves apart from the rest whilst being mindful of running an efficient business. As processes, transactions, manufacturing, and a whole other host of operational activities become increasingly automated and bring efficiencies to the bottom line, what is it that will propel a business to be better than their competitors? In a word: <I>ideas</I>. Ideas are the most valuable currency of our business landscape and will only become more important in the future. Why? Because creativity cannot be automated. An automated telephone service that deals with your customers is brilliant at taking payment or giving order statuses, but it is pretty rubbish at coming up with ways to wow your customers and delight them with new initiatives.</p><p><I>Introducing Business Creativity: A Practical Guide</I> provides innovative techniques and proven theories to help you improve your creative thinking and get more out of yourself and your business. Whether you are trying to develop entirely new initiatives or redesign the way you operate, this book will help you break out of your old patterns of thought, think outside the box, and generate pioneering ideas that you can put into action.</p><p><B>Understand your brain</B> and its capacity for creativity</p><p><B>Think differently</B> with effective creative thinking tools</p><p><B>Put ideas</B> at the heart of your business</p><p><B>Reap the rewards</B> of a business built around ideas</p><p><B>Jodie Newman</B> runs her own creative consultation business, called Creative Consulting. She is a highly experienced facilitator, trainer, and speaker who runs workshops and training for companies and individuals who want to improve their creative thinking and get more out of their working day.</p></DIV>