<DIV>?The first mile”?that critical time when an idea moves from concept to paper to market, the real world, where it will fly or fail, and maybe take a company with it. It’s a perilous place, with hidden traps and seemingly never-ending roadblocks that slow innovators in companies both big and small. This book is your guide through this risky terrain.<BR><BR>Written by Innosight’s Scott D. Anthony (<I>The Innovator’s Guide to Growth</I>, <I>The Little Black Book of Innovation</I>), <I>The First Mile</I> compiles and orders hard-won lessons for anyone given charge of an innovation initiative. Anthony details, step-by-step, the first mile’s biggest challenges and shows how to overcome each one using principles based in rigorous experimentation and testing.<br><BR>Integrating his unique experiences advising global giants and incubating and investing in start-ups in Singapore, India, and the United States, Anthony shares a wide range of stories and data meant to turn this once-mysterious process into a better understood and more replicable one.<br><BR>Practical and deeply informed, <I>The First Mile</I> is the one book you’ll need to turn innovative ideas into real success stories.</DIV>