<DIV><P><I>Use <B>Savings Code 3NEW0414</B> to save 20% on this book through the end of April 2014*.</I></P><P>As self-employment becomes a viable option for more and more adults with significant disabilities, give them realistic, practical guidance and support with the NEW edition of this popular guidebook. Updated with a new and improved assessment approach, more self-employment success stories, and the latest on policy changes and online opportunities, this book is your step-by-step guide to helping adults with disabilities get a small business off to a strong start. You’ll discover the nuts and bolts of person-centered business planning, and you’ll get concrete, step-by-step strategies for every aspect, from business plans to marketing to finances. A must-have resource for employment specialists, transition professionals, and individuals with disabilities and their families, this book is the go-to guide for turning a small business into a big success.</P><br><B>SUPPORT PEOPLE WITH DISABILITIES AS THEY:</B><UL><LI>discover their “personal genius” with a new assessment approach </LI><LI>build a thorough and professional business plan based on their goals and interests </LI><LI> successfully finance their small business using multiple revenue sources </LI><LI> market their business, from defining customers to advertising in a variety of media </LI><LI>maintain their benefits while navigating financial and social security systems </LI><LI>make the most of valuable support from rehabilitation personnel, vocational counselors, school transition staff, and community programs </LI></UL><br><B>PRACTICAL MATERIALS: </B>Photocopiable planning worksheets, case studies that clearly illustrate the “how” of successful self-employment, and an annotated list of websites with vital information for small business owners. </P><br><B>WHAT’S NEW</B><UL><LI> New, field-tested “Discovering Personal Genius” assessment approach </LI><LI> Up-to-date ideas on using social media and technology to develop and market a business </LI><LI> Completely revised information on person-centered business planning </LI><LI> Updated information about online business opportunities </LI><LI> Current policy information, including critical updates on Social Security </LI><LI> New success stories from across the country </LI><LI> More references to websites and web-based resources and information </LI></UL><P><I>*Not to be combined with any other discounts or offers. Consumer orders only, please. Use Savings Code 3NEW0414. Good through April 30, 2014.</I></P></DIV>