<em>TM</em> offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.<br><br>The book takes 29 internationally recognized logos and explains their development, design, usage, and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic, and cultural institutions from across the globe, <em>TM</em> reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books' colophon, and the Michelin Man.<br><br>Based upon comprehensive research, authoritatively written and including a wealth of archival images, <em>TM</em> is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.