<em>100 Ways to Create an Ad</em> is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas.<br><br>The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns.<br><br>Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, <em>100 Ways to Create an Ad</em> has wide-ranging appeal.