<DIV>In 1997, World Championship Wrestling was on top. It was the number-one pro wrestling company in the world, and the highest-rated show on cable television. Each week, fans tuned in to Monday Nitro, flocked to sold-out arenas, and carried home truckloads of WCW merchandise. It seemed the company could do no wrong.<BR><BR>But by 2001, however, everything had bottomed out. The company ? having lost a whopping 95% of its audience ? was sold for next to nothing to Vince McMahon and World Wrestling Entertainment. WCW was laid to rest.<BR><BR>What went wrong? This expanded and updated version of the bestselling <I>Death of WCW</I> takes readers through a detailed dissection of WCW’s downfall, including even more commentary from the men who were there and serves as an object lesson ? and dire warning ? as WWE and TNA hurtle toward the 15th anniversary of WCW’s demise.</DIV>