<p><b>The go-to guide for product managers—fully updated with must-know practices for managing products on a global basis</b></p><p><i>The Product Manager’s Desk Reference</i> was the first book to lay down a comprehensive body of knowledge for this critical function.</p><p>This updated edition features a revised Product Management Life Cycle, which includes all-new steps for Discovery & Innovation, Marketing Insight & Strategy, and Performance Management, and fine tuning of the other steps in the process. As a result of the enhanced model, many sections of the book have been revised to provide actionable information on nearly all aspects of product management and development.</p> <b>Steven Haines</b> is the founder of global training and advisory services firm Sequent Learning Networks and The Product Management Executive Board.</p>