Iansiti (technology and operations management, Harvard Business School examines the relationship between process and performance at the project level, exploring what drives the effectiveness of research and development in environments characterized by rapid change. Based on his six-year empirical study on the computer industry (with focused studies of mainframes, semiconductors, workstations and software), he asserts that technology integration is the crucial factor dictating product development performance. Annotation c. by Book News, Inc., Portland, Or.