Miller argues that salespeople need to use different language and different strategies when selling to business executives than they do selling to people who are actually going to use their product or service. Among his topics are the line that splits the two parts of a sale, controlling the inbound sale, basics never go out of style, sharpen your executive business acumen, the how of controlling the above-the-line sale, balancing between the lives to accelerate the deal, and how to implement above-the-line/below-the-line selling in your current process. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)