<div><B></B></div><p>The uniqueness of Formula 1 is the range of challenges it creates for the competing teams and drivers, and the compression of those challenges into immovable timescales and deadlines that have to be met at venues around the world, and at all times under the scrutiny of a global media. While public companies concern themselves with meeting quarterly targets, Formula 1 teams, with annual budgets of hundreds of millions and a franchise valued at 7.5 billion dollars, see their results published every other Sunday in front of a highly critical audience that includes their own customers, staff and suppliers. There is no room to hide.<BR><BR>Mark Gallagher offers a valuable how-to manual on not just managing, but thriving in a fast-moving, competitive environment. With practical examples from his own experience and accounts of how owners, drivers, teams, technicians and sponsors deal with the full range of management issues faced every day, he covers key business challenges including the need for leadership, the importance of change and the imperative of innovation while managing risk. The book also features a foreword by David Coulthard, a former Formula 1 driver and winner of 13 Grand Prix.<BR><BR><I>The Business of Winning</I> brings the drama of the Formula 1 business to life in vivid detail with experiences and insights that executives in countless other businesses can both learn from and use for ideas and inspiration.<BR>